Posts

Showing posts from December, 2019

Niara ROTK Devlog | Marketing the game

Image
Marketing your video game is a life long process. It never ends. You start marketing your game from the day you first think about making it. This is true for all products and services under the sun. The marketing process goes on until either you die or your products or services die.



For our game we chose to go with paid ads first. We put ads on Facebook and Google and they cost a lot. However, they did not generate much sales so we decided that we would not be using paid ads so much. We have also found that paid ads work best for free to play games rather than paid games.

Then we decided that we will have to market our game through organic reach and posts using social media platforms. Hence we hopped on to all the major social media platforms and started working to establish our presence there. It has been hard but it is an ongoing process. We are still on major social media platforms and are still actively posting about our game as well as our development process. When someone watches …