We got a new blog, yay!

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This is Redseed Technologies' blog. Here we will be posting about our experiences in the game design/web design industry as an independent company. Maybe, you can draw some inspirations from our articles? Maybe its just for entertainment? We will see. We will be posting about our successes and failures, our struggles and how we overcome them as a small company trying to make it big. :)

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Niara ROTK Devlog | Marketing the game

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Marketing your video game is a life long process. It never ends. You start marketing your game from the day you first think about making it. This is true for all products and services under the sun. The marketing process goes on until either you die or your products or services die. For our game we chose to go with paid ads first. We put ads on Facebook and Google and they cost a lot. However, they did not generate much sales so we decided that we would not be using paid ads so much. We have also found that paid ads work best for free to play games rather than paid games. Then we decided that we will have to market our game through organic reach and posts using social media platforms. Hence we hopped on to all the major social media platforms and started working to establish our presence there. It has been hard but it is an ongoing process. We are still on major social media platforms and are still actively posting about our game as well as our development process. When so...
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Press this button to listen to this blog instead of reading it:   When you have finished making your game while constantly focusing on high quality then releasing it is really not a very big deal. In fact releasing the game is one of the easiest steps. However, marketing the game is difficult. We should never confuse launching with marketing. You can launch the game however you want but actually getting people to buy and play your game is the most difficult task in the whole cycle of developing the game. Yes, that is right. Marketing the game is more difficult than making it. We will talk about marketing later. Here we are going to talk about how we released the game, which platforms we chose and how you can release your game too. When we had finished developing Niara: ROTK then we wanted to release both mobile and PC versions of it. Since Renpy could easily port the game to both mobile and PC it was really easy for us to generate the packages for uploading to the res...
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